With end of financial year appeals taking place around the country this month, CMA’s Social Media Strategist Haylie Price has put together an updated guide for social media posts during your radiothon.
The guide explains how to maximise the reach of your posts to potential donors through various Facebook tips, and includes a valuable reminder outlining what your social media goals should be during the appeal.
Haylie has also provided an updated list* of the latest Do’s and Don’ts to get your content seen on Facebook’s Newsfeed, according to the site’s current algorithm.
Entries are now open for the $50,000 Kairos Prizes for Spiritually Uplifting Screenplays.
The awards aim to encourage new and beginning screenwriters worldwide who endeavor to create stories that are compelling, entertaining and spiritually uplifting, with the ultimate goal of bringing scripts to Hollywood that result in a greater increase in either man’s love or understanding of God.
Prizes of $25000, $15000, and $10000 are awarded to the top three entries.
Entries are open until Nov 2, with discounts on entry fees available for submissions made before August 15 and October 7.
Another bible-based Hollywood movie is in development, with A-list stars reported to be behind a project about the apostle Paul.
Deadline reports that Hugh Jackman will star as Saul of Tarsus in a film that he will also produce alongside Matt Damon and Ben Affleck.
A free webinar covering legal issues for film-makers will be held 6pm June 22nd.
The webinar will be hosted by not-for-profit company Arts Law, Australia’s independent national community legal centre for the arts.
It will explain the copyright basics all filmmakers need to know and how to clear rights and obtain licenses to establish a strong chain of title for your film.
The TV series ‘Everytown Downunder’ featuring gospel musician Steve Grace’s trip around Australia has been nominated for Best Series and Best TV Format at the International Christian Visual Media Conference in Florida later this month.
More from Pineapple Media:
Reach Beyond is a Christian not-for-profit ministry broadcasting the gospel to the Asia Pacific region 7 days a week in 29 languages. Our vision is to make the gospel more accessible to unreached people groups and those that have limited or restricted access to the gospel.
Based at our Broadcast facility in the beautiful Kimberley region of Western Australia, this unique and exciting ministry opportunity is ideally suited to a person seeking to be fulfilled in a ‘second-half’ career with a passion for kingdom impact and a sense of adventure.
Testimonial for Phil Gray Consulting:
Nathaniel Garvin – General Manager ultra106five Hobart Tasmania“We have just completed our first Sales Push with Phil Gray Consulting and I’m pleased to be able to report that it was a great success. Phil showed great flexibility in how he worked with my team and I, and we are more than satisfied with the twenty 12 month contracts [the highest number of contracts sold in a single sales campaign for ultra]. A sales push like this has the ability to create momentum for your sales team and change your financial outlook through a single initiative. I highly recommend Phil.”
Keys to a successful Sales Push Campaign with Phil Gray Consulting:
There is a key vacancy at a leading community radio station in South East Queensland. This is your chance to live and work on the beautiful Sunshine Coast.
sponsored article from Emil Ford Lawyers
This issue of Christian Media Law notes includes a case study on generous donations for a specific purpose; the Federal Budget’s impact on not-for-profits; a reminder for trustees of Public Ancillary Funds; and two new measures to boost philanthropy in Australia.
CV Asia Pacific is seeking a Content Specialist, specialising in commissioning and outsourcing content production. The Content Specialist must be passionate about online evangelism with the experience of coordinating and collaborating with external resources to execute a creative brief. Whilst operating within the sphere of Christian ministry, CV has the feel of a start-up based organisation. With it’s rapidly growing software development team and innovative approach to evangelism, CV is looking for called, energetic, ambitious, creative individuals who are good at working in teams and love to share the good news of Jesus.
from Pursuant’s ‘The Digital Drip’
Most people are afraid to ask for money. Pursuant’s Rachel Muir says Board members often fail at fundraising because expectations aren’t clearly spelled out in recruitment. She says a thorough board contract should detail every possible way your board member can support the organization, including these five ways board members can support fundraising without ever making an ask:
98five Sonshine FM has appointed a new breakfast co-host. Kirste Oates will join Paul ‘Morro’ Morrison in the studio this week, after winning a phone audition competition to find a replacement for former presenter Polly.
More from 98five’s Content Director Beth Rivers:WA’s number one family radio station is preparing to add a new breakfast host to its bowl on June 2. Professional singer and mother-of-three Kirste Oates will join country man and musician Paul “Morro” Morrison for the Breakfast show on 98five Sonshine FM. 98five launched its ‘Are you the one?’ search between Easter and Anzac Day, receiving more than 140 phone auditions to replace former co-host Polly.
Crikey’s film critic Luke Buckmaster says this is a great year for Australian film but questions why big bucks at the box office is viewed as the primary measure of success.
Read his article at Crikey’s Daily Review: Why 2015 will be a huge year for Australian films at the Australian box office – and why it doesn’t matter
Another interesting read on the upcoming Hillsong United film ‘Let Hope Rise’ – Relevant magazine spoke to Director Michael John Warren and band members Taya Smith and Joel Houston. Read the article: Hillsong Goes to Hollywood.
The documentary was to be released on May 29 but is now scheduled to hit cinemas on September 30. For more see hillsongmovie.com
You can be part of changing the lives of children living in poverty through education this June.
According to the United Nations, 200 million young people in developing countries do not have the skills they need for employment and prosperity. The reasons are varied and many: overcrowded classrooms, impractical curriculums, a lack of school resources, poor attendance. But the impact is huge: one in eight young people are unemployed; over a quarter are trapped in jobs that keep them on or below the poverty line.
Education is a powerful way to reduce poverty. But when a family’s focus is on simply surviving, education can’t be a priority. Compassion Australia’s Education Appeal 2015 will help to provide a solution.
Video will account for 69 percent of all consumer Internet traffic by 2018*. Video is a great way to engage viewers, but is it legal to grab videos from the internet and put them on your site?
TechSoup looks at the rules for video-sharing sites YouTube, Vimeo, Instagram, and Vine.
Authors of “The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity”, Nathalie Laidler-Kylander and Julia Shepard Stenzel, shared with TechSoup the secret to managing a values-based brand.
They say that when managed well, your brand can help you achieve your mission, support collaboration with partners, and build unity in your organisation.
They list seven things to remember when managing your brand:
“Are You Ready to Lead Your Nonprofit into the Future?” asks fundraising group Pursuant‘s CEO Trent Ricker.
Writing for Pursuant’s blog The Digital Drip about why the nonprofit sector needs more entrepreneurial leaders, he says:“It is important for nonprofit leaders to embrace the entrepreneurial mindset, because what works today will not necessarily work tomorrow. Nonprofits need to be constantly breaking new ground to inspire donors and make a greater impact.
The Perth radio station is inviting listeners to share their best photo of Western Australia on the 98five Facebook page. The picture that gains the most ‘likes’ will win an all expenses paid three night holiday at Esperance.
Congratulations to the winners of our 2015 CMA Awards, which were presented during the special Gala Dinner at our CONNECT:15 Media Conference on the Gold Coast last month. The winners are:
CMA has welcomed two new members to our Board of Directors and farewelled another.
At our 2015 AGM, held during CONNECT15 Media Conference on the Gold Coast last month, four positions were filled: Mark Reddy and Geoff Bentley were both returned, and two new members were elected: Penny Mulvey and Susan Sohn.
Jeremy Horn, who has served on the CMA Board since 2013, including this past year as Secretary, has resigned. We thank Jeremy for his service.
McCrindle Study Reveals Great Results for Station Sponsors
Christian radio listeners are twice as responsive to station sponsors than commercial radio listeners are to their station’s advertising, a national survey has found.
The results of CMA’s second annual National Christian Radio Study were revealed at our CONNECT15 Media Conference last month. McCrindle Research conducted the study and Mark McCrindle explained some of the fascinating insights during the conference.
One of the major findings was that the number of Christian radio listeners who reported taking action in response to a sponsor message in the past year, was approximately double that of those who tune in to commercial stations.
A familiar face on the small screen (What’s New Brand Spots, Channel Seven’s The Morning Show, Channel 10’s The Circle, Channel 9’s Hitz Blitz), Emma Mullings joins the Hope 103.2 team from 9am to 1pm each weekday.
Emma has been a floater on the station for the last couple of years, filling in for announcers on leave and doing weekend shifts, but has taken on the fulltime role in the Morning shift while Katrina Roe is on maternity leave.
The federal government is asking the not-for-profit sector what changes should be made to the tax system for charities.
Submissions in response to the government’s Tax Discussion Paper close Monday 1st June.
I know you would agree that in business, we must know what the customer wants. In a radio station setting, you ask the customer – our listeners and potential listeners what they want… what keeps them listening and what turns them off.
By conducting a full comprehensive Online Music Test (OMT), or purchasing the results of an OMT relevant to your format and market, you’ll ultimately improve your product, and as a result you’ll have greater connection and impact in your community.
Want to get your Christian program idea onto commercial TV?
“The first step isn’t getting your show idea on a network. The first step is finding out what the network is interested in programming.” Phil Cooke says.
“Hollywood isn’t opposed to faith-driven programming. They just need to be convinced that you have an idea that people will watch.”
In a recent post he shared seven critical principles about how to get a secular network to look at your Christian program idea, including:
State Manager – Tasmanian Broadcast Media Opportunity
We seek applications from suitable experienced professionals to take on the newly formed role of State Manager.
A brand can experience up to a 50 percent increase in engagement when they use a hashtag, according to Social Media Today.
“For many people, hashtags have become a bit of a satirical addition to social media posts. But when used correctly—and in moderation—they’re a great tool for brands to enhance marketing campaigns.” Social Media Today CEO Aj Ghergich recently wrote.
“An effective hashtag allows people to find and follow discussions about your brand, a new product or service, or an upcoming event or promotion. And ultimately, hashtags help brands monitor trends and track the performance of promotions.”
However, he says hashtags produce different results on different social media platforms:
Fundraising Officer & On-Air Announcer [salary $40,000 + superannuation per annum]
- Work with new and existing regular donors, encouraging supporters to partner further with our media missionary organization, being the only Christian radio broadcaster on the South Coast of NSW.
- Create and host a compelling, fresh daily radio show, entertaining and engaging our target audience.
- Be part of a dynamic and growing organization, in a progressive tight-knit team.
- Wollongong location with free off-street parking.
Instagram for Business: Infinity Concepts recently posted tips for organisations on how to use it:
Australians are increasingly turning to video-on-demand (VOD) for their viewing rather than traditional broadcast TV. What does that mean for creators of TV and film content? How has the recent arrival of Netflix affected video audiences?
Phil Cooke describes subscription-based video on demand (SVOD) users as “the new media pioneers“.“It’s not really an argument for cable versus broadcast anymore, it’s really an argument about subscribers of digital content services versus everyone else. They’re the leading media users and the ones who will (for the time being) define the future.”
Here’s a round-up of some other recent articles on the topic we found interesting, plus some nifty visual guides from Screen Australia:
Would-be presenters who are keen to join Morro behind the mic are being encouraged to call 9313 0898 and leave a 30 second audition message to be considered by 98five staff and listeners.
The Perth station is taking auditions until April 24.
The Perth station’s “Random Acts of Aussie Kindness” promotion will see 15 family dinners given to people in need.
Listeners can help out a mate by nominating them to win a two course meal for a family of five delivered to their door.
Marian & Christer have been working behind the scenes to make CONNECT15 an inspiring event. You’ll meet them at conference next week, but here’s a little get-to-know-you.
The results of CMA’s second annual National Christian Radio Study will be revealed at our CONNECT15 Media Conference next week.
McCrindle Research conducted the study in two parts: a survey of Christian radio station listeners, and a survey of commercial radio listeners for comparison.
The study yielded some fascinating insights, which will be unpacked by Mark McCrindle during conference.
This round is for projects starting from June 2015, with up to $60,000 available in 2014/15 (one application per organisation).
The guidelines are a bit vague because of this category’s deliberately wide application, but CBF says the Online Grants Advisory Committee (OGAC) will give priority to innovative projects that aim to future-proof community broadcasting and benefit multiple broadcasters, especially if they are licensed and made available via open source.
Open Doors began in 1955 when Brother Andrew smuggled bibles and other Christian literature behind the Iron Curtain. Hearing the words of Revelation 3:2, “Awake, strengthen what remains and is on the point of death,” he was moved to action.
In 2015, Open Doors will reach a milestone of 60 years supporting the persecuted church. Open Doors believes that there are no ‘closed doors’ to the gospel and still responds to the call to provide God’s people with bibles. The simple act of Brother Andrew’s one-man mission has grown the ministry to encompass 20 international offices and on-the-ground support for Christians facing persecution in more than 60 countries.
This issue of Christian Media Law Notes includes: ‘Work Experience or Wilful Exploitation?’: a look at a recent Federal Court ruling and how it impacts volunteers and organisations with unpaid workers. Plus a preview of David Ford’s session in our Governance Stream at CONNECT15, including implications for CMA members of the ACNC’s standards, how board members can minimise risks, and how to deal with disputes and investigations.
The film premiered on Channel Seven early on Easter Sunday morning and then became available for viewing online, first as a shorter segment called “Beyond the Fall” via yesHEis.com then in full at thecolourofeden.com.
The online campaign for promoting the film has only just started but a number of viewers have already made a faith commitment after watching the film.
These next seven are just perfect! But you’ll also need some Sisu!
Sick of only just keeping your head above water? Need to generate more revenue to do all the things you know your ministry should be doing this year? Need to kick some serious goals? Looking for a gear change or two? Do you want more sales and to receive more donations this year?
I hear you, of course you do!!! These next seven months are the best months to significantly grow your cash flow. But it takes a special type of attitude and approach. You’ll need Sisu.
For decades now, hosting a series of radio ‘Sales Push’ presentations has long been an essential part of any successful radio station sales calendar. Virtually every radio station I’ve worked at over the past 28+ years has had an annual Sales Push campaign of some description. The strategy and tactics of the ‘Sales Push’ have been key components to the financial success of radio stations across the globe, and NOT just in major metropolitan markets! The same principles are also effective for stations in country and regional cities too.
The success of a Sales Push relies on
The 76 year old broadcaster and politician died on Easter Sunday 5th April.
Gordon Moyes was one of Australia’s most respected Christian leaders and was awarded many honours, including CMA’s Lifetime Achievement Award last year.
In a media release issued late Sunday night, Dr Moyes’ son David Moyes said his father died peacefully, surrounded by family.
Phil Cooke recently posted some great tips on how to prevent video interviews from being just another talking head.
From our experience we’d say most of these tips also apply to radio interviews, particularly #2 (a good radio producer will always do this before actually booking the talent to make sure they are GOOD talent), and #4 (happens every time!).
The official trailer for the up-coming movie about Hillsong United is now available to view online.
The feature film called ‘Let Hope Rise’ will be released in cinemas on May 29.
Watch the preview at http://hillsongmovie.com/
More from Hope Media’s Kim Wilkinson:
Aaron Wright Says Goodbye to Breakfast Radio
He claims it was ‘dust in his eyes’ but we know Hope breakfast presenter Aaron Wright was getting in touch with his feelings on his last morning on-air after a massive 10 years with Hope listeners. Well known for his germ-a-phobia and aversion to hugs, Aaron was sent off in style by co-host Dan Widdowson.
The six-week series called 40 Days of Delight was created to compliment the daily devotional project of the same name, which encouraged participation in 40 days of prayer and fasting from Feb 18 to March 29, after the National Day of Prayer & Fasting, which was held this year on Feb 15.
The TV show featured highlights from the National Day of Prayer & Fasting event held in the Great Hall at Parliament House in Canberra, which was also webcast on the day.
Each of the 30-min episodes includes footage from that event plus interviews and more. The show was hosted by Matt Prater, Pastor at New Hope Brisbane and host of History Makers TV and radio programs.
Sydney Breakfast gig up for grabs!
After 10 years anchoring Hope 103.2 Breakfast, one of our team has opted for a sleep-in.