The Perth radio station is inviting listeners to share their best photo of Western Australia on the 98five Facebook page. The picture that gains the most ‘likes’ will win an all expenses paid three night holiday at Esperance.
Congratulations to the winners of our 2015 CMA Awards, which were presented during the special Gala Dinner at our CONNECT:15 Media Conference on the Gold Coast last month. The winners are:
CMA has welcomed two new members to our Board of Directors and farewelled another.
At our 2015 AGM, held during CONNECT15 Media Conference on the Gold Coast last month, four positions were filled: Mark Reddy and Geoff Bentley were both returned, and two new members were elected: Penny Mulvey and Susan Sohn.
Jeremy Horn, who has served on the CMA Board since 2013, including this past year as Secretary, has resigned. We thank Jeremy for his service.
McCrindle Study Reveals Great Results for Station Sponsors
Christian radio listeners are twice as responsive to station sponsors than commercial radio listeners are to their station’s advertising, a national survey has found.
The results of CMA’s second annual National Christian Radio Study were revealed at our CONNECT15 Media Conference last month. McCrindle Research conducted the study and Mark McCrindle explained some of the fascinating insights during the conference.
One of the major findings was that the number of Christian radio listeners who reported taking action in response to a sponsor message in the past year, was approximately double that of those who tune in to commercial stations.
A familiar face on the small screen (What’s New Brand Spots, Channel Seven’s The Morning Show, Channel 10’s The Circle, Channel 9’s Hitz Blitz), Emma Mullings joins the Hope 103.2 team from 9am to 1pm each weekday.
Emma has been a floater on the station for the last couple of years, filling in for announcers on leave and doing weekend shifts, but has taken on the fulltime role in the Morning shift while Katrina Roe is on maternity leave.
The federal government is asking the not-for-profit sector what changes should be made to the tax system for charities.
Submissions in response to the government’s Tax Discussion Paper close Monday 1st June.
I know you would agree that in business, we must know what the customer wants. In a radio station setting, you ask the customer – our listeners and potential listeners what they want… what keeps them listening and what turns them off.
By conducting a full comprehensive Online Music Test (OMT), or purchasing the results of an OMT relevant to your format and market, you’ll ultimately improve your product, and as a result you’ll have greater connection and impact in your community.
Want to get your Christian program idea onto commercial TV?
“The first step isn’t getting your show idea on a network. The first step is finding out what the network is interested in programming.” Phil Cooke says.
“Hollywood isn’t opposed to faith-driven programming. They just need to be convinced that you have an idea that people will watch.”
In a recent post he shared seven critical principles about how to get a secular network to look at your Christian program idea, including:
State Manager – Tasmanian Broadcast Media Opportunity
We seek applications from suitable experienced professionals to take on the newly formed role of State Manager.
A brand can experience up to a 50 percent increase in engagement when they use a hashtag, according to Social Media Today.
“For many people, hashtags have become a bit of a satirical addition to social media posts. But when used correctly—and in moderation—they’re a great tool for brands to enhance marketing campaigns.” Social Media Today CEO Aj Ghergich recently wrote.
“An effective hashtag allows people to find and follow discussions about your brand, a new product or service, or an upcoming event or promotion. And ultimately, hashtags help brands monitor trends and track the performance of promotions.”
However, he says hashtags produce different results on different social media platforms:
Fundraising Officer & On-Air Announcer [salary $40,000 + superannuation per annum]
- Work with new and existing regular donors, encouraging supporters to partner further with our media missionary organization, being the only Christian radio broadcaster on the South Coast of NSW.
- Create and host a compelling, fresh daily radio show, entertaining and engaging our target audience.
- Be part of a dynamic and growing organization, in a progressive tight-knit team.
- Wollongong location with free off-street parking.
Instagram for Business: Infinity Concepts recently posted tips for organisations on how to use it:
Australians are increasingly turning to video-on-demand (VOD) for their viewing rather than traditional broadcast TV. What does that mean for creators of TV and film content? How has the recent arrival of Netflix affected video audiences?
Phil Cooke describes subscription-based video on demand (SVOD) users as “the new media pioneers“.“It’s not really an argument for cable versus broadcast anymore, it’s really an argument about subscribers of digital content services versus everyone else. They’re the leading media users and the ones who will (for the time being) define the future.”
Here’s a round-up of some other recent articles on the topic we found interesting, plus some nifty visual guides from Screen Australia:
Would-be presenters who are keen to join Morro behind the mic are being encouraged to call 9313 0898 and leave a 30 second audition message to be considered by 98five staff and listeners.
The Perth station is taking auditions until April 24.
The Perth station’s “Random Acts of Aussie Kindness” promotion will see 15 family dinners given to people in need.
Listeners can help out a mate by nominating them to win a two course meal for a family of five delivered to their door.
Marian & Christer have been working behind the scenes to make CONNECT15 an inspiring event. You’ll meet them at conference next week, but here’s a little get-to-know-you.
The results of CMA’s second annual National Christian Radio Study will be revealed at our CONNECT15 Media Conference next week.
McCrindle Research conducted the study in two parts: a survey of Christian radio station listeners, and a survey of commercial radio listeners for comparison.
The study yielded some fascinating insights, which will be unpacked by Mark McCrindle during conference.
This round is for projects starting from June 2015, with up to $60,000 available in 2014/15 (one application per organisation).
The guidelines are a bit vague because of this category’s deliberately wide application, but CBF says the Online Grants Advisory Committee (OGAC) will give priority to innovative projects that aim to future-proof community broadcasting and benefit multiple broadcasters, especially if they are licensed and made available via open source.
Open Doors began in 1955 when Brother Andrew smuggled bibles and other Christian literature behind the Iron Curtain. Hearing the words of Revelation 3:2, “Awake, strengthen what remains and is on the point of death,” he was moved to action.
In 2015, Open Doors will reach a milestone of 60 years supporting the persecuted church. Open Doors believes that there are no ‘closed doors’ to the gospel and still responds to the call to provide God’s people with bibles. The simple act of Brother Andrew’s one-man mission has grown the ministry to encompass 20 international offices and on-the-ground support for Christians facing persecution in more than 60 countries.
This issue of Christian Media Law Notes includes: ‘Work Experience or Wilful Exploitation?’: a look at a recent Federal Court ruling and how it impacts volunteers and organisations with unpaid workers. Plus a preview of David Ford’s session in our Governance Stream at CONNECT15, including implications for CMA members of the ACNC’s standards, how board members can minimise risks, and how to deal with disputes and investigations.
The film premiered on Channel Seven early on Easter Sunday morning and then became available for viewing online, first as a shorter segment called “Beyond the Fall” via yesHEis.com then in full at thecolourofeden.com.
The online campaign for promoting the film has only just started but a number of viewers have already made a faith commitment after watching the film.
These next seven are just perfect! But you’ll also need some Sisu!
Sick of only just keeping your head above water? Need to generate more revenue to do all the things you know your ministry should be doing this year? Need to kick some serious goals? Looking for a gear change or two? Do you want more sales and to receive more donations this year?
I hear you, of course you do!!! These next seven months are the best months to significantly grow your cash flow. But it takes a special type of attitude and approach. You’ll need Sisu.
For decades now, hosting a series of radio ‘Sales Push’ presentations has long been an essential part of any successful radio station sales calendar. Virtually every radio station I’ve worked at over the past 28+ years has had an annual Sales Push campaign of some description. The strategy and tactics of the ‘Sales Push’ have been key components to the financial success of radio stations across the globe, and NOT just in major metropolitan markets! The same principles are also effective for stations in country and regional cities too.
The success of a Sales Push relies on
The 76 year old broadcaster and politician died on Easter Sunday 5th April.
Gordon Moyes was one of Australia’s most respected Christian leaders and was awarded many honours, including CMA’s Lifetime Achievement Award last year.
In a media release issued late Sunday night, Dr Moyes’ son David Moyes said his father died peacefully, surrounded by family.
Phil Cooke recently posted some great tips on how to prevent video interviews from being just another talking head.
From our experience we’d say most of these tips also apply to radio interviews, particularly #2 (a good radio producer will always do this before actually booking the talent to make sure they are GOOD talent), and #4 (happens every time!).
The official trailer for the up-coming movie about Hillsong United is now available to view online.
The feature film called ‘Let Hope Rise’ will be released in cinemas on May 29.
Watch the preview at http://hillsongmovie.com/
More from Hope Media’s Kim Wilkinson:
Aaron Wright Says Goodbye to Breakfast Radio
He claims it was ‘dust in his eyes’ but we know Hope breakfast presenter Aaron Wright was getting in touch with his feelings on his last morning on-air after a massive 10 years with Hope listeners. Well known for his germ-a-phobia and aversion to hugs, Aaron was sent off in style by co-host Dan Widdowson.
The six-week series called 40 Days of Delight was created to compliment the daily devotional project of the same name, which encouraged participation in 40 days of prayer and fasting from Feb 18 to March 29, after the National Day of Prayer & Fasting, which was held this year on Feb 15.
The TV show featured highlights from the National Day of Prayer & Fasting event held in the Great Hall at Parliament House in Canberra, which was also webcast on the day.
Each of the 30-min episodes includes footage from that event plus interviews and more. The show was hosted by Matt Prater, Pastor at New Hope Brisbane and host of History Makers TV and radio programs.
Sydney Breakfast gig up for grabs!
After 10 years anchoring Hope 103.2 Breakfast, one of our team has opted for a sleep-in.
More from Pineapple Media:
Australian Missions TV Series Nominated For Three International Film Festival Awards
Australian produced documentary series ‘Everytown Downunder’ has been nominated for three awards at the International Christian Film Festival 2015 to be held in Florida, USA:
- Best Documentary
- Best Director
- Most Creative Documentary
Are you a community radio broadcaster or producer?
Here’s a great opportunity to be paid to create work for the Community Radio Network, the CBAA’s national program distribution service.
The Community Radio Network (CRN) is seeking short series for distribution to stations, for drop-in use during magazine programming.
Flex your creative thinking, develop production skills, and share radio content on a national platform.
$500 payments will be made on delivery of a 10-pt series of segments.
Christian sports broadcasters 2K Plus have changed their name to Passion for Sport.
For the past 20 years 2K Plus International Sports Media have produced sports programmes with a Christian perspective for radio and online platforms.
Q Commons is a world class faith and culture dialogue organised by US-based organization ‘Q’.
The global event brings together like-minded leaders in 65 cities around the world for a conversation about how we as Christians can advance good in our cities.
CPX partnered with SPARC to bring the event to Sydney.
Following the success of a pilot project last year, we are offering CMA members the chance to be part of a sector-wide operation to enable stations to run a successful end of financial year appeal.
In 2014 we ran a fundraising campaign involving five regional stations which raised more than $57,000 in a short space of time. This year we’re expanding the project to include any station that wishes to participate.
The project involves CMA providing practical support and resources for a fully-produced on-air and off-air campaign during the May/June tax deductible donation period.
“The essence of the campaign is to provide you with all of the collateral and support that you need to engage your listeners and increase your revenue at the end of this financial year.” Says CMA’s new Project Manager Belinda Bonett.
Belinda will work on a number of specific projects for various groups within our membership (such as the Fundraising Project).
It was our fifth year taking ‘Australia Presents’ to NRB and we were excited to start some new initiatives, including special lunches and other valuable networking opportunities with guests such as Phil & Kathleen Cooke from Cooke Pictures, NRB President Dr. Jerry A. Johnson, and missional church expert Ed Stetzer (who is one of our international speakers at CONNECT15 next month).
‘The Colour of Eden’ will air nationally on the Seven network at 5:30am Sunday 5th April, and segments of the film will be available to view and share online via yesHEis.com across Easter. The program will also be broadcast on the Australian Christian Channel at a later date.
We encourage you to support this project by:
1. WATCH – Tune in to Channel 7 at 5:30am Easter Sunday (April 5th)
2. SPREAD THE WORD – Let others know the details and encourage them to view it too
3. SHARE – Use the resources available through yesHEis.com to share the story online through your social networks
One of the greatest challenges a radio station sales executive has is
1. Getting the attention of a prospect in the first place
2. Getting them out of their business environment to avoid the distraction of their own customers in store/on site, incoming phone calls, emails, let alone staff knocking on their office door etc.
3. Getting them alone or in a small group setting allowing us lengthy quality time with them to establish their needs and then to make a credible presentation that would provide a great solution for the prospects – the ultimate aim, signing them up forming a long term business partnership
Our sales push campaigns with attractive incentives encouraging businesses to attend one of our presentations creates a “special event” to invite prospects to so we can create an excuse to achieve the above.
Having the sales push event at a highly credible venue like the Mantra Resort in your city (or the like) adjusts the impression and credibility the prospect has of the radio station. The Sales Push event at a quality venue says we take ourselves seriously and that we are not as ‘back yard’ as they (business community) may think.
Unfortunately the business community at large often have a very low opinion of most radio stations and they don’t believe it has the credibility that warrants their attention to give you much ‘time-of-day’, nor do they think that it warrants the listenership of the general public to any significant extent.
The sales push event enables the stations leadership and sales team the opportunity to make a quality, highly credible presentation to achieve the below:
1. To state the case for the station (driving home the stations reach, target, USP etc.)
2. To re-enforce power of local radio
3. Educate the business community about fundamental marketing principles they need to know and put into play to ensure their business survives let alone grows in the future
4. Challenge them to take action to position themselves well to our consuming listeners in your marketplace via your station
5. To present sponsorship packages that…
Do your webpage and marketing materials need a facelift?
If so, you might want to check out this post from TechSoup Canada to ensure a fresh new look that’s current.
Here’s our summary of their top five design trends for charities this year:
The special first time attendee rate includes full access to the Media Conference, one FREE Masterclass, and a seat at our Gala Dinner, all for the heavily reduced rate of just $350! That’s a saving of $395!
Email firstname.lastname@example.org for a Discount Code and register now.
Volunteer Intern Vacancies for On Air Producing, Promotions, Marketing and Sales Support/Co-ordination, Audio Production and Technical
Thinking of re-branding your organisation? Before you do, read this post by Phil Cooke.
Phil says we all get tired of the way we do things sometimes, but “chances are… you’re simply not telling your story well.”
“In that case, a “re-brand” or “brand refresh” might be in order.” He says.
Before making any drastic changes though, Phil’s advice is to determine whether a it’s really a re-brand that’s needed or just a holiday, by asking a few questions first, including:
from Infinity Concepts
We get it…asking for money is intimidating! It can be a very uncomfortable situation that most of us tend to avoid. However, fundraising is critical because non-profit organizations survive on donations that support their cause.
Here are 5 tips when asking for donations.
SPARC and CPX Present: Q Commons – Sydney
2015 will be a great year for our SPARC Community and to kick the year off, we’re excited to announce this brand new gathering: Q Commons – Sydney.
Q Commons is an initiative of US based Q organization, and SPARC and CPX have partnered to bring this World-Class, Faith and Culture Dialogue to Australia. Don’t miss this fantastic opportunity to connect with a room full of Faith and Cultural innovators from across Sydney, as we gather to share our ideas and hear from leading experts.