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Feb 11, 2012 at 02:31 AM
 
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Welcome to Christian Media Australia

Formed in 1978, Christian Media Australia is the peak industry body representing Christian Media communicators in Australia. Membership consists of

Christian Community Radio Stations (34 full time stations)

The Vision Radio Network with over 450 relay Stations

Christian TV

Short-wave international broadcasters

Radio Programme Producers

TV programme producers

Churches and Media OrganisationsRecord companies

Professional Industry Bodies  

Christian Media Australia is a member driven organisation representing them to all government and non-government industry bodies. For over 30 years has held successful, impacting annual conferences. In addition to promoting standards of excellence, integrity, and accountability,

Through networking, resources, training, support and social opportunities, CMA supports its members.  

Christian Media provide great benefits in the many communities they serve. Radio and TV members have a potential audience of 18 million people, with a conservative estimate of 3.5 million listeners and viewers each month.

Christian Media Australia recognises that the media is one of the most powerful communication tools available today.  Through media people can be reached in their car, at home and at work. At present, 34 full time Christian Stations operate throughout Australia, the bulk of the audience being represented in Capital City markets.

In addition to radio stations, the Australian Christian Channel is a key member of the CMA. This TV network operates on all PAY TV platforms in Australia. There is also strong growth in Christian TV, Film Video and Film production.


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Brought to you by Dunham + Co.

The danger of being more creative in fundraising.

Certain fundamentals cannot be eliminated when developing fundraising strategies.

 

Jeff Brooks, blogging at Future Fundraising Now:

"Be more creative! The idea of being more creative should get us excited, like a racehorse at the starting gate. We should feel freedom and energy to tackle challenges in new ways, to think big, to broaden our horizons."

 

"But it seldom works that way when someone says Be more creative. Because, sadly, what "be more creative" really means, almost every time you hear it, is this: Do the work in a way nobody has ever done it before."

 

"I couldn't be in more agreement with Jeff Brooks on this blog post," said Rick Dunham, President+CEO of Dunham+Company. "Throughout my career, I've been confronted with the desire by client organizations to create donated revenue in ways that have never been done before. There was one person in a client organization who was most convinced this was achievable. He not only failed, he is no longer in his position. In fact, he is no longer in fundraising."

 

"As Brooks rightly points out, there are certain fundamentals--vital basics to our business--that cannot be violated or eliminated. It doesn't mean we don't look to be more creative, we just have to do so in light of those fundamentals. As we have learned over the years, there are no shortcuts. The best and most effective fundraising is based on the discipline of doing the fundamentals consistently well," Dunham concluded.
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