1. Keep the main thing the main thing.
You’re fundraising, so don’t get distracted. And don’t distract donors with other fundraising asks like bequests or crowdfunding side-projects. They need you to show them why your big EOFY campaign is so important RIGHT NOW.
2. Keep your eyes on the data so you can drive to the goal.
Donors like to know how much of your EOFY goal has come in to-date. Your accurate reporting generates trust, and is also an opportunity for your donor to see the real difference their gift can make.