Growth Indicators for Radio

Written by Gutenberg on . Posted in Sponsored Updates

pgc_banner_300x150_3sponsored article from Phil Gray Consulting

Not everyone can conduct 8 listener surveys a year, along with perceptual and habitual research along with an OMT or two as well as ongoing monthly music tests to stay in touch with the target and have confidence that we are growing or heading in the right direction.

Many radio stations, especially in the community sector use a wide range of INDICATORS OF GROWTH.

Many would review performance in these type of areas of the stations operation. Some broadcasters ask key stakeholders to score each line 1-5 (1=Extremely poor performance, 5=Excellent performance) and ask for a brief statement explaining the score given, there would be averages established and minimum standards set to determine if we are indeed growing as we had hoped during the past year. No doubt areas of concern would be addressed as the company’s leadership sets out the priorities for the next 12 months.

This type of review and then strategizing is just small part of the services that Phil Gray Consulting offers. Find out more at

Key Operating Areas and Growth Indicators

1. Corporate
1.1. Alignment with original vision and mission
1.2. Alignment with Strategic Plan
1.3. Staff turnover and morale
1.4. Risk managed-reputation
1.5. Compliance with regulatory authorities

2. Income
2.1. Budget vs actual
2.2. Net % increase in sponsorship and fundraising
2.3. Number of sponsors (short and long term)
2.4. Collections ratio
2.5. Number of one time donors, members, monthly partners
2.6. Cash flow indicator

3. Profile
3.1. Brand awareness
3.2. Approval from key stakeholders
3.3. Listener surveys and research
3.4. Church surveys and research

4. Content
4.1. Surveys and research
4.2. Licence compliance
4.3. Values compliance
4.4. Lives changed (achieving the vision/mission)
4.5. Feedback from listeners, sponsors, partners, donors and other stakeholders (including testimonials – solicited and unsolicited)
4.6. Quality & connection control

5. Technical
5.1. Quality control (up time, down time, sound quality, signal strength, redundancy)
5.2. Resource and functionality
5.3. Accessibility of content


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