Christian Media and Arts Australia Facilitates Web Development for Member Stations
With the increasing importance of digital platforms as a key tool of broadcasting and connecting with audiences, the team at CMAA has been actively driving a common digital strategy across our sector for the last 2 years.
The goal of this common strategy has been to unify the Christian broadcasting sector, to be able to easily share content across websites, reach new audiences and develop new growth areas for revenue. Instead of all working individually, we believe that working together is smarter and allows for growth in an area where there are very few human resources.
Capital city stations have been able to fund the redevelopment of their own WordPress websites to centrally connect with each other, however, many regional stations, who want the opportunity to take part in the common digital strategy, haven’t had the financial resources or local expertise to develop new websites. Many regional stations didn’t have websites that were able to process financial donations online.
It had been on our mission at CMAA to find a way to help these stations. With the help of a grant from the Community Broadcasting Foundation, we have been able to set up a website development tool which enables the easy creation of new WordPress websites for at least 12 stations. The stations have choices between 3 website designs which can be easily customised to match their local branding and needs. These websites also come complete with the ability to receive one off and reoccurring donations, be easily updated by local teams, stream their broadcast, and plug into our national Hubs for syndicating content and revenue generating sponsorship.
It’s still early days for this ongoing project, but already CMAA has completed 5 station websites with many more in the works. You can view examples of the 3 design formats by visiting the following new station websites below:
• Pulse 94.1 Wollongong
• 91.9 Fresh FM Gladstone
• FM 103.1 Loving Life Grafton
If you are interested in taking part in the Digital Sustainability Project, please contact CMAA CEO Nathan Brown at firstname.lastname@example.org for a copy of the project prospectus.