A conversation at last year’s CMAA Conference led to Lutheran Media hiring Strategic Minds Communications to rebrand their ‘Face to Face’ radio program and website. Face to Face had been around more than 30 years with content – on topics as diverse as dementia, depression and forgiveness – broadcast on over 120 radio stations (and the Vision Network) in Australia and New Zealand.
Posts Tagged ‘branding’
Authors of “The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity”, Nathalie Laidler-Kylander and Julia Shepard Stenzel, shared with TechSoup the secret to managing a values-based brand.
They say that when managed well, your brand can help you achieve your mission, support collaboration with partners, and build unity in your organisation.
They list seven things to remember when managing your brand:
Thinking of re-branding your organisation? Before you do, read this post by Phil Cooke.
Phil says we all get tired of the way we do things sometimes, but “chances are… you’re simply not telling your story well.”
“In that case, a “re-brand” or “brand refresh” might be in order.” He says.
Before making any drastic changes though, Phil’s advice is to determine whether a it’s really a re-brand that’s needed or just a holiday, by asking a few questions first, including: