Vision Christian Media are looking for a Manager responsible for the development and execution of the Supporter Engagement Strategy which incorporates Fundraising through relationship development and communications (through a variety of channels), new supporter acquisition, advocacy, major donor relations, corporate donations, grant solicitation, and in-kind resources.
Posts Tagged ‘marketing’
Ranked 7th place of all social media, Twitter makes changes to attract users back to the author of the ‘hashtag’.
The world of social media is rapidly changing as users chase the newest, shiniest social tool on the block. Social networks like Facebook, Twitter, Instagram and YouTube are in constant competition for the biggest share.
Job Title: Marketing Manager, yesHEis Australia
Reporting To: Country Manager
Location: CV Asia Pacific – Sunshine Coast, QLD
sponsored article from Phil Gray Consulting
Why do you do what you do? What is your motivation? What drives you? Important to know yourself let along so as to share your vision and inspire people to ‘buy in’ or ‘take up’, or ‘be a part of’ what you are doing, what you are involved in… So ask yourself what motivates me…
CV Asia Pacific is seeking a Community Specialist, specialising in engaging our community through social media. The Community Specialist must be passionate about evangelism, maintain excellent interpersonal communication skills and have a good understanding of best practises for social media engagement.
Facebook is changing how it ranks videos, to focus more on views than engagement.
The site will now take into account how many times a video is unmuted or expanded to full size, when deciding how many newsfeeds to include the video in.
These measurements of how interactively people watch a video will be more important than the number of likes, shares and comments.
“Let your testimonials speak for you and be the strongest asset to your organization’s success.” says Infinity Concepts’ Kirstie Ansell.
She says many organisations fail to use their best marketing tool – their clients (or in our case, our audience), or fail to use testimonials correctly.
“Like most everything in marketing, that content [testimonials] will only be a positive influence on your organization if it is put in the right place in front of the right people.”
Video will account for 69 percent of all consumer Internet traffic by 2018*. Video is a great way to engage viewers, but is it legal to grab videos from the internet and put them on your site?
TechSoup looks at the rules for video-sharing sites YouTube, Vimeo, Instagram, and Vine.
Authors of “The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity”, Nathalie Laidler-Kylander and Julia Shepard Stenzel, shared with TechSoup the secret to managing a values-based brand.
They say that when managed well, your brand can help you achieve your mission, support collaboration with partners, and build unity in your organisation.
They list seven things to remember when managing your brand:
Do your webpage and marketing materials need a facelift?
If so, you might want to check out this post from TechSoup Canada to ensure a fresh new look that’s current.
Here’s our summary of their top five design trends for charities this year:
Thinking of re-branding your organisation? Before you do, read this post by Phil Cooke.
Phil says we all get tired of the way we do things sometimes, but “chances are… you’re simply not telling your story well.”
“In that case, a “re-brand” or “brand refresh” might be in order.” He says.
Before making any drastic changes though, Phil’s advice is to determine whether a it’s really a re-brand that’s needed or just a holiday, by asking a few questions first, including:
Facing the goals of a new year can be overwhelming, writes Kirstie Ansell at Infinity Concepts. She outlines five key areas to consider for crafting an even more successful marketing strategy for 2015.
Visuals are far more effective communication media than text or speech, research indicates
From developmental molecular biologist John Medina’s BrainRules.net:
Some helpful resources we came across recently:
- 5 reasons annual donors stopped giving (and how to win them back)
- 7 ways to increase your donations
- 6 common mistakes not-for-profits make when trying to secure corporate sponsorship
Nearly 3 out of 5 donors age 66 and older make contributions via the web
Donors 66 and older are now just as likely to make their contributions to charity online as younger donors, according to a U.S. Dunham+Company/Campbell Rinker study.
In a recent post “Stay in touch. we mean it: Advice on staying in touch, growing email databases and content marketing” Hootville’s Brett de Hoedt explains why the best marketers always stay in contact with everyone, the best way to do it and why content is vital.
“The secret to retaining and upgrading donors for life lies in honoring the profound changes that occur to our donor’s expectations after they make a gift.” writes Rachel Muir.
A fundraising video is a powerful medium.
“Potential donors want to hear your story, and in today’s visual culture, showing a powerful video is an incredible tool.” says Phil Cooke in a recent post “Four Important Keys To Successful Fundraising Videos“
The art of storytelling is integral to marketing now. It is espoused by branding and communication leaders the world over, who point to humanity’s thousands of years of relying on stories to capture and convey information.
But why is storytelling so powerful? What is particular to this form of communication that makes it so compelling and influential?
This is one of Fast Company‘s most-read leadership articles of 2013.
The 10 surprising stats include:
The Agitator: ‘An F grade in online fundraising may mean other channels are at risk’
‘Get your marketing basics right, then get your mobile act together!’ exhorts fundraising writer Tom Belford, writing for noted fundraising blog, TheAgitator.net, about the recently released Dunham+Company/Next After Online Fundraising Scorecard Study:
A good read from Douglas Shaw & Associates on the importance of compelling content in fundraising.
Excerpts from “Content is King: Applying the power of content marketing“:
Do you have a Facebook marketing strategy? Is your Facebook marketing working?
If you don’t have a strategy with goals in place for your Facebook Page, you won’t know if you are getting a return on your social media efforts!
- Senior leadership position
- Creative & dynamic influencer
- Be part of a vibrant leadership team
courtesy of ourcommunity.com.au
Liking a cause on Facebook or retweeting an appeal on Twitter can make potential donors less likely to give in the future, according to new research.
What works with Facebook and what’s a waste of time?
Social Media Examiner has uncovered five noteworthy Facebook findings from the latest published research on how Facebook marketing is helping (or hurting) businesses.
Connecting Up gives some basic ideas for how not-for-profits can use their social media presence to celebrate donors and encourage giving.
Sponsored article from Phil Gray Consulting
To grow a business you need return clientele and new customers. People do want your product or service, however if they don’t know you exist, they will go elsewhere. Does your business name make a statement about who you are and what you do? How are you actively seeking new clients? Promoting your brand and regular advertising is an essential for any business, but it is often the first thing to go from the budget when things are tight.
How Facebook hashtags, graph search & Gmail changes affect NFPs
Donor Engagement: brought to you by Dunham+Company
Now is the time to optimise your website for mobile devices, Westpac Bank report indicates
Why emails are still important in a social media world
Techsoup shows how to use the internet’s version of a pun to communicate your organisation’s message.
sponsored article from Dunham + Co.
“Infinite Dial” study finds Christian listeners more than twice as interested to receive email from their favourite Christian station
Face Facts: The how to of Facebook for community radio
Want to know what to do about station pages, program pages, presenter pages and how to consolidate your Facebook presence?